Segenita Records presents Award Winning Eritrean singer, songwriter and producer Lidiaana. With the passion, prowess and creative dedication of a genuine artiste, Lidiaana embodies one of London’s brightest new entrepreneurial talents.
From a tender age, Lidiaana’s musical roots were in gospel, funk and RnB. She relocated from Germany to London to kick-start her career. Lidiaana finds her soul in music and has since toured venues across the globe, including the acclaimed Royal Festival Hall, and she’s performed alongside the likes of Naturally 7, German Hip Hop set-up Les Sans Mono, and London’s Philharmonic Orchestra. Touring in her Eritrean motherland saw her win the Raimoq Award#3 for the best single of the year Sawa.
In conjunction with her music, she also branched into charity work by founding the Lidiaana Foundation, which gives deprived children a chance of an education. Moreover, she has been modelling, appearing in adverts and music videos and keeping us very happy and entertained with her Happy Monday Videos aka #AfroliciousMonday.
For all her business ventures and independent entrepreneurial work she has done, she has received awards such as the award for Leadership from the London Business School.
Her single “Timalin” (2016) featuring the legendary Mo Pleasure (Michael Jackson, Earth Wind and Fire) has received excellent reviews. Afropunk wrote: “Defining her music as ‘unconfined by genre’, Lidiaana’s audiences are offered a soothingly supported experience while simultaneously being swept into a tranquil storm of cultural fusion and meticulously detailed instrumentals.”
Her latest song “Hagerey” (LYE.TV), is now in Stores and since 2018 she is hosting her own show “Love & Music” on LYE TV.